Advertising A Business, Product Or Service - 1372 Words

Summary Advertising is a way to promote a business, product or service. Advertisers spend millions of dollars each year to increase their income. Ads introduce consumers to new products and services. It provides advertising exposure and legitimacy, so the more a business spends on advertising, more consumers are aware that it exists. Many consumers will buy a product from a company that knows better than a new unfamiliar. Advertising helps create favorite brands names and preferences. Different methods of advertising exist, and some businesses use every means, while others use just one. Newspapers can be delivered to your home or online. The types of newspaper advertising vary. The classifieds can post jobs, sales or business promotions.†¦show more content†¦Internet advertising is versatile. Because newspapers, radio, magazines and television has an online presence, may have advantage of the various methods of advertising. Newspapers and magazines allow consumers to print coupons or see ad offers. Many radio and television stations offer live broadcasts and commercial included as if they appeared in traditional radio or television stations. Many websites have links advertisers to their homepages, and website owners are paid per click. Another form of advertising is via email. If a consumer buys a product online, the seller will start sending targeted mailings about products and offers. Other methods include direct mail advertising, word of mouth or ads in the yellow pages. Direct mail means that the business to send advertising to your home, which may include coupons, pamphlets or small items such as refrigerator magnets. The word of mouth advertising will be easier for new businesses when they provide satisfactory service or product and the consumer tells his family, friends or coworkers. Some businesses even offer something free with a discount for sending new customers. Yellow pages published annually and businesses can list their addresses and phone numbers with a slogan and / or offer a discount for new customers. Advertising is a widespread method of marketing in society. Although the methods by which sellers advertise have changed over the decades, theShow MoreRelatedAssignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services1403 Words   |  6 Pagesï » ¿ Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concernedRead MoreThe importance of marketing and advertising in business. What are the best advertising tools and techniques in attracting the viewers?1421 Words   |  6 Pagesï » ¿ Topic: The importance of marketing and advertising in business. What are the best advertising tools and techniques in attracting the viewers? Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that advertising and marketing are basically the same. These two concepts are different in many aspects. They are, in fact, not the same although they are very muchRead MoreImportance of Advertisement in Business1051 Words   |  5 PagesAdvertisement in Business What is an Advertisement? â€Å"Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods.† * Advertising is a favorableRead MoreMarketing Of A Good Cash Flow973 Words   |  4 Pages Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in everyRead MoreDesigning An Advertisement Campaign On Beauty Salon1403 Words   |  6 Pages Introduction Here I am making an Advertising plan on beauty salon it would be helpful to increase its market. The name of the Salon is awesome hair and Beauty studio. It is located in Werribee, Vic. I want to increase its customer number. The name of the owner is Priya. She starts this business to gain profit. The main objective of this advertising plan is to advertising objective is to demonstrate the effectiveness of a product or its ease of use. Purpose of the plan: Over theRead MoreCharacteristics Of A Brand By A Business Is The Target Of Any Given Business930 Words   |  4 Pagesgiven business. A successful brand is that which customers can easily relate to, an aspect that enables a brand to be capable of gaining competitiveness in the market. The creation of a brand that a large percentage of customers can relate to and easily identify with translates to a large consumer base. Branding is primarily directed towards creating a positive perception in the minds of the consumers, an aspect that makes the customers to understand what they would expect from a business. The developmentRead MoreMarketing Is A Complex And Valuable Tool1201 Words   |  5 Pagescomplex and valuable tool in the business industry. Marketing is defined as â€Å"the action or business of promoting and selling products or services, including market research and advertising† (Oxford). Marketing is an industry that implements several tactics and strategies to entice consumers to use or purchase a certain brand or product. Several marketing tactics include persuasion through physiological, emotional, and logical appeal to make products and services seem more glamorous than they areRead MoreGoogle s Value Chain Model868 Words   |  4 PagesGoogle Value Chain Model Regarding to the business value chain model, it serves to identify areas where Google’s information systems improve its business processes that leads to generating profitable margins. The Value Chain Model is the key driver that makes and shapes Google business about key strategic resources and process capabilities, also a relentless RD and HR management. In addition, it creates the brand value along with its excellent market policy that lead to a formation of a significantRead MoreTaking a Look at Marketing Strategies1005 Words   |  4 Pages It is defined as paid form of non personal communication about an organisation, service, product, or idea by an identified sponsor. Public service announcement, which has an sporadic exception whose advertising space or time is provided by media. Advertisement involves with mass media is referred as no personal component which transport a massage to large group of peoples, often at the same time, for instance TV, radio, magazines, newspapers. Non personal component means there will be no opportunityRead MoreName: Millicent Asubonteng. Lecturer: Christi Derr. Subject:1392 Words   |  6 Pages 2017 Advertising and Consumer Buying Advertising is a form of marketing communication used to promote or sell something, usually a business s product or service. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful (Lake, 2016). Advertising informs people of a product or service; it tells how a product or service has come into existence, how it is used, the importance of it, and where one can locate it. The product or service that is

Why Children Alone Or With Their Families Become Homeless

Imagine feeling hopeless, lost, and alone. Feeling like all doors have closed, and knowing surviving day by day is your daily task. Surprisingly, â€Å"[a] staggering 2.5 million children are now homeless each year,†countless innocent children and their families are impacted by a destitute life style (â€Å"National Center†). Fortunately, efforts are being made to address homelessness constructively. Statewide organizations such as Covenant House and local organizations like The Maslow Project are hoping that through their support service they can make a difference by providing help with shelter, food, education, mentoring, and overall major support to those in need. Many studies have shown that there are multiple reasons why children alone or with†¦show more content†¦For example, it is easier for a homeless child to fall into depression and lack of educational motivation because figuring out when their next meal will be or where they will sleep for the night become priority to them, something no child on earth should have to be doing. In fact, â€Å"fifty-seven percent of homeless kids spend at least one day every month without food† (Statistics of). Imagine being hungry all day but not being able to go home to a fridge full of food, because home doesn t exist. Children shouldn t be worrying about their next meal, they should be doing what they do best just being a child. A lot of the time children are overlooked and not always seen as a huge problem in the U.S agenda that is only because, the majority of time, â€Å"[T]the focus is on the homeless adults because [one] can see them, and they [are a] nuisance† (â€Å"1 in 50†). Children are not easily seen, which provokes many to not even think they are there. Too many times children are assumed that they stick with their parents until adulthood. But many of those times it is untrue. In the year of 2013, â€Å"fully 10 percent of homeless children who spend time on shelters were under the age of one, 39 percent between one and five, and 33 percent between thirteen and seventeen† (â€Å"Child Trends†). Basically, there are homeless children that still haven t even started fifth grade than there is from grade school to high school. At that age most children are barely learning how to dress forShow MoreRelatedThe Problem Of Homeless Children963 Words   |  4 Pagespeople think about what kind of individuals are homeless, they often conceive of a shabbily dressed, elder male sitting in the front of a random doorway, with a wine bottle in a brown paper bag. However, homelessness for the past years has begun to be more visible. Homel ess children are portrayed in welfare and academic literature as a category of children at risk. Whatever transpires in early childhood can affect a child s lifestyle. In young children, the results are harsh. Stress can result fromRead MoreDomestic Violence and Homelessness Essay958 Words   |  4 Pagesproblem facing many cities. Some people are homeless because of unfortunate situations, and others are homeless by choice. Homelessness has been around since 1640. The cost of housing is on the rise and many become homeless because they that are not making enough money to afford the cost of housing. The cost of health care and insurance has risen dramatically over the past years. For families living low or middle incomes that can be devastating. Families or individuals that lack health insurance,Read MoreHomelessness : Homeless And Homeless991 Words   |  4 PagesPeople who are homeless don’t have a safe and secure place to stay. They don’t maintain a regular housi ng system, they sleep on streets, jump from houses of friends and stay in shelters. People are put into the position of being homeless or choose to be homeless due to their housing environment that might not be the best and would rather be on the streets or in shelters. I’m here to state information about how people become homeless, figures of people who are homeless, reasons why homelessness occursRead MoreThe Problem Of Homelessness Among Youth898 Words   |  4 PagesHomeless of adults, teenagers, and sometimes small children is something that is seen in bigger cities on a daily basis. Homeless teenagers is a growing issue and makes a person wonder what causes a teenager to become homeless? Teenagers are becoming increasingly homeless because of family situations that are out of control. From thirteen years old to seventeen years old they need to feel safe and secure in their homes. Parents are there to help their children and protect them, but they don’t alwaysRea d MoreThe Problem Of Becoming Homeless Essay1485 Words   |  6 Pageswho were homeless were in sheltered locations and 31 percent were found in unsheltered locations† (Facts). People living in poverty are most likely have a high risk becoming homeless. Many other reasons why becoming homeless is due to economic conditions such as unemployment and increasing housing costs (Why). In addition, with all the new economic rules they are at higher risk of losing what they have already. In certain areas, homeless people are families, single mothers, and children are majorRead MoreThe Effects Of Homelessness On A Child s Mental State849 Words   |  4 Pages a homeless child lacks opportunities such as safe and stable housing, nurturing and responsive parenting, as well as high-quality learning opportunities from home and school. Thus, it is clear that homelessness has negative developmental effects on a child mentally, socially, and academically. Firstly, homelessness has an impact on a child’s mental state. For children to grow, learn, and master the developmental tasks of childhood, they must be physically and emotionally healthy. A homeless childRead MoreThe Negative Effects Of Homelessness1482 Words   |  6 PagesHomelessness, what is homelessness? Well, there is no official definition of the word homelessness. According to Health centers funded by the U.S. Department of Health and Human Services (HHS) use the following:† A homeless person is an individual without permanent housing who may live on the streets; stay in a shelter, mission, single room occupancy facilities, abandoned building or vehicle; or in any other unstable or non-permanent situation.† - Section 330 of the Public Health Service Act. AcrossRead MoreThe Problem Of A Program1465 Words   |  6 Pagesare homeless, which is including the recorded 1 million children as well. This is an obvious issue because there is no need for there to be homeless when there are available resources to help them. They have programs put in place to help out the homeless, but it is not working because they do not have the resources to do everything that needs to be done.. We need to create a system or a program that receives donations that will help out the homeless individuals in China, adults and children thatRead MoreThe Effect of Homelessness on the Youth of America1086 Words   |  5 Pages There are millions of homeless youth in America. On any given night, you can find these children ducking into abandoned buildings, crammed up against alley dumpsters, curled inside the big yellow slide of a local playground. I imagine they are thankful for sleep, wary of a new day, but thankful nonetheless. Homelessness at such a young age if left alone, leads to increased rates of conflict. The more homeless youths now, the more our country as a whole will have to deal with divorce, mental illnessRead MoreHomelessness Satire821 Words   |  4 Pageshearing about the issue of homelessness worldwide. There are countless homeless people on the streets of these large cities. So we ask ourselves; why are people still without homes when new jobs are being created everyday or when unemployment still has not reached zero? This seems to be an ever haunting problem even though it would be so easy to erase it. I think we have reached our limits of dealing with thousands of homeless people blocking doorsteps and sidewalks disturbing us with their begging

Sophocles shows a dramatic play Free Essays

Recalling what had happened to Oedipus about finding out the he killed his own father and that he married his own mother and had children with her, Oedipus finally realized that the prophecy is true. Before, he ruled the city of Thebes, and because he wants to escape from the dirty life that he had been through, he poked out his eyes and went away. The question now is who deserves to get his protection, what city will be fortunate and will the prophecy prevail? Sophocles, shows a dramatic play for a tragic death of a hero and his mystical importance to the city of Athens. We will write a custom essay sample on Sophocles shows a dramatic play or any similar topic only for you Order Now During the play, Oedipus who was now blind and frail had transformed to a beggar after he exiled himself from the city of Thebes. He was only with his daughter, Antigone, who guides his way. While they stand on the holy ground, Oedipus remembered the prophecy of Apollo that he will come to rest on that ground. By that time, Eteocles, the younger son of Oedipus, had overthrown Polynices to rule the city of Thebes. As a little description of Polynices, he was the older son of Oedipus and the twin brother of Eteocles who want to reconcile with his father for a selfish reason. He compared himself with his father which he considered as an outcast. Polynices attacked his brother in troops who is now under the rule of Creon, the brother –in- law of Oedipus. There is a prophecy which was known by Creon and Oedispus’ sons, that the place where Oedipus body will be buried will bring fortune to the city. Since they already knew about what’s going to happen, Polynices as well as Creon decided to go to Oedipus and take him back with the same reason of getting him in their custody and bury his body in their kingdom. However, Oedipus swears that he won’t give his two sons any support because they had done nothing to   he will never give his support to either of his sons, for they did nothing to prevent his exile years ago. By that time, Oedipus also called King Theseus and he arrived he pitied Oedipus because of the fate that has happened to him. Oedipus asked Theseus to keep him in Athens until the day he dies and at the same time he warned him by doing this favor. Without any hesitations and not thinking twice, Theseus accepted the favor and Oedipus promised him that the city will receive great blessings once his body will be buried in Colonus. Creon wants to seize Oedipus but because he knew that he can’t do that, he kidnapped Antigone and Ismene. Theseus promised that he will get oedipis’ daughters back.   Creon threatened to start war and used the two daughters as hostage, but then the king of Athenian drived Creon off, and soon freed Antigone and Ismene. Soon after Creon left, Polynices appeared, and he asked for his father’s favor to be in his custody. Since Oedipus gained his trust to Theseus he asked him to drive Polynices away, but Polynices wanted to explain his side that he did not condone his exile and the reason why the men of Thebes turned against him was because of his brother Eteocles. The worst thing that happened to Polynices aside from not winning his father back was the curse that his father gave him (Lines 269-576). Polynices asked his sisters support to give him a good burial after he dies as what the curse of father uttered. Suddenly, Oedipus hears a terrible thunder and declares that the time of his death has come.   Oedipus prepared for his death as he led Theseus, Ismene, and Antigone into a hidden part of the grave where he would lay to rest. The on witness to the death of Oedipus was Theseus and before he died, Theseus carried certain rites on the body of Oedipus so he received a divine protection to Athenes. Oedipus told Theseus that he must not reveal the spot where his body was placed and in order for the city to be safe for the next generation to come, he must pass it to his son when he dies and pass it to his son at his own death. When Oedipus finally died, Theseus took his daughter to their fathers’ grave. In giving my own view about who should really have the chance to be given the protection for either of the two cities, I would say that it should really be Athens. It is because as I am looking in Oedipus perspective; he has the will to choose to whom he will give his protection. There are several reasons why his decision was the right thing to do: First, when the time that he has planned to exile himself from the city of Thebes, his sons especially Polynices who is the eldest, did not even show any ability to stop his father from exiling himself and wander outside the city of Thebes. Greediness has been seen in the character of Polynices as well as with Creon and Eteocles. Polynices had the chance of getting the protection of his father’s corpse however, because of his self-serving reason, he disregarded his fate. He made a vision of invading Thebes and because his father knew his plans, he unfortunately cursed his son, which had caused his death. The other reason was that during that time, Oedipus already believed in the prediction of the oracles since his identity has been revealed and the prophecy had come to pass. He remembered that his prophecy was to die in the near the city gate located in Athenes is located. The third reason why his body stay in Athens is because, he should leave his bad memories in Thebes, where his prophecy had all started, which all draws back from his father’s oracle, Laius was murdered, Thebes was plagued by Sphinx, Oedipus became the king but then he turned to be the queen’s own son, famine came, Oedipus become blinded and soon exiled and finally her wife hangs herself;. Several memories which led to his suffering came ultimately from Thebes. And finally, the king of Athenes, Theseus, had shown his humbleness and kindness to Oedipus who asked for his help and gratefully accepted the favor of keeping him inside the city until he dies, although Oedipus warned him about a possible vengeance of the other city. How to cite Sophocles shows a dramatic play, Papers

Characteristics of a Business Partnership free essay sample

A partnership is a voluntary association between the partners that is based on a contract. The life of a partnership is limited by agreement or by the death of incapacity of a partner. Normally, each partner can act as an agent of the others partners and commit the partnership to any contract within the apparent scope of its business. All partners in a general partnership are personally liable for all the debts of the partnership. Limited partnerships include one or more general partners plus one or more (limited) partners whose liabilities are limited to the amounts of their investments in the partnership. The risk of becoming a partner results in part from the fact that partnership characteristics include mutual agency and unlimited liability. The initial investment of partnership assets is recorded by debiting the assets contributed at the fair market value and crediting the partners’ capital accounts. A partnership’s profits or losses are allocated to the partners according to the terms of the partnership agreement. We will write a custom essay sample on Characteristics of a Business Partnership or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The agreement may specify that each partner will receive a given fraction, or that the allocation of profits and losses will reflect salary allowances and/or interest allowances. When salary/ or interest allowances are granted, the residual profit or loss usually is allocated equally or on a stated fractional basis.When a new partner buys a partnership interest directly from one or more of the existing partners, the amount of cash paid from one partner to another does not affect the total recorded equity of the partnership. The recorded equity of the selling partner (s) is simply transferred to the capital account of the new partner. Alternatively, a new partner may purchase an equity interest in the partnership by investing additional asset in the partnership. When this occurs, part of the new partner’s investment may be credited as a bonus to the capital accounts of the existing partners. Also, to gain the participation of the new partner, the existing partners may give the new partner a bonus whereby portions of the existing partner’s capital balances are transferred to the new partner’s capital account.When a partnership is liquidated, losses and gains from selling the partnership assets are allocated to the partners according to the partnership profit – and – loss – sharing ratio. If a partner’s capital account has a deficit balance that the partner cannot pay, the others partners must share the deficit in their relative profit and loss sharing ratio.

Supreme Court Judge, Oliver Wendell Holmes, Once Said, In My Thirty Ye Essay Example For Students

Supreme Court Judge, Oliver Wendell Holmes, Once Said, In My Thirty Ye Essay ars of legal experience, I have never witnessed money helping a victim, although I have seen it pretending to help them. In F. Scott Fitzgeralds American masterpiece, The Great Gatsby, the main character, Jay Gatsby attempts to rekindle his long-lost romantic relationship with Daisy Buchanan, by flaunting his newfound wealth and success. During the time Gatsby and Daisy were apart, Gatsby works for and attains the American Dream-wealth and success. Despite this, Gatsby feels like he lacks love. Thus, he moves to Long Island and takes up residence across the bay from Daisy in the hopes that Daisy will become attracted to him and love him because of his wealth. By describing vivid settings and relationships and by displaying ever-changing tones throughout The Great Gatsby, Fitzgerald educates the reader about the myth that money fixes problems of the heart, social problems and past problems. We will write a custom essay on Supreme Court Judge, Oliver Wendell Holmes, Once Said, In My Thirty Ye specifically for you for only $16.38 $13.9/page Order now Fitzgerald paints a portrait of 1920s social status by pointing differences between the residences of Gatsby and the Buchanans. Gatsby represents new money and lives on the less exclusive West Egg, Long Island. Tom and Daisy Buchanan represent old money and live on the more exclusive East Egg, Long Island. In addition to separating the Eggs by social status, the homes of Gatsby and the Buchanans differ as well. The Buchanans live in an older, more traditional estate. Their house was even more elaborate than I expected, a cheerful red and white Georgian colonial mansion overlooking the bay (11). On the other hand, Gatsbys mansion is a newer home that, was a factual imitation Hotel de Ville in Normandy, with a tower on one side, sparkling new under a thin beard of raw ivy (9). Case in point, the old money like the Buchanans, frown upon Gatsbys new money. Love and the problems it causes presents itself as the major theme in Fitzgeralds The Great Gatsby. The love of Gatsby and Daisy, as superficial as it seems, has a definite possibility of working out. When Gatsby does not return from the Great War, Daisy decides to marry Tom, a man of money and social status. Daisy gets caught up in society and thinks that Tom enables her to live a dream, For Daisy was young and her artificial world was redolent of orchids and pleasant, cheerful snobbery and orchestras which set the rhythm of the year (158). Consequently, Daisy marries Tom and they climb the summit of the social mountain. However her relationship with Tom proves void of love. Tom fills this void with his mistress, Myrtle, who also finds discontent in her marriage. In fact one character relates the mismatched pairs, why go on living with them if they cant stand them? If I was them Id get a divorce and get married to each other right away (37). Fitzgerald portrays wealth and social sta tus as false guarantees of success in love. The tone of The Great Gatsby reveals itself through an endless parade of parties and social occasions, which make the reader feel intrigued by the mystery, that is Gatsby. Partying, a definite theme in this book, pops up repeatedly. A refuge to the everyday loneliness that Gatsby feels, his parties are grand in scale and extravagant in taste. Every Friday five crates of oranges and lemons arrived from a fruitier in New York-every Monday these same oranges and lemons left his back door in a pyramid of pulpless halves (43) On the other hand, the first formal encounter between Gatsby, Daisy and Tom proves confrontational. Fitzgerald reminds the reader that serious feeling hang in the balance and the party has concluded. Gatsby has waited a long time to tell Daisy of his feelings and his anxiety permeates as an underlying tone. Anxiety yields to desperation, as Gatsby grapples with the seriousness of his feeling for Daisy, She only married you because I was poor and she was tired of wait ing for me. It was a terrible mistake, but in her heart she never loved anyone except me! (137). It does not matter how much money Gatsby amasses because it will never erase the past between Daisy and Gatsby. .ua81520a36b3864c3159f1ccb2706ba6d , .ua81520a36b3864c3159f1ccb2706ba6d .postImageUrl , .ua81520a36b3864c3159f1ccb2706ba6d .centered-text-area { min-height: 80px; position: relative; } .ua81520a36b3864c3159f1ccb2706ba6d , .ua81520a36b3864c3159f1ccb2706ba6d:hover , .ua81520a36b3864c3159f1ccb2706ba6d:visited , .ua81520a36b3864c3159f1ccb2706ba6d:active { border:0!important; } .ua81520a36b3864c3159f1ccb2706ba6d .clearfix:after { content: ""; display: table; clear: both; } .ua81520a36b3864c3159f1ccb2706ba6d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua81520a36b3864c3159f1ccb2706ba6d:active , .ua81520a36b3864c3159f1ccb2706ba6d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua81520a36b3864c3159f1ccb2706ba6d .centered-text-area { width: 100%; position: relative ; } .ua81520a36b3864c3159f1ccb2706ba6d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua81520a36b3864c3159f1ccb2706ba6d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua81520a36b3864c3159f1ccb2706ba6d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua81520a36b3864c3159f1ccb2706ba6d:hover .ctaButton { background-color: #34495E!important; } .ua81520a36b3864c3159f1ccb2706ba6d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua81520a36b3864c3159f1ccb2706ba6d .ua81520a36b3864c3159f1ccb2706ba6d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua81520a36b3864c3159f1ccb2706ba6d:after { content: ""; display: block; clear: both; } READ: Death of a Planet EssayGatsby defines the victim in question as Holmes referred it. Wealth did not help Gatsby gain a foothold on the social status ladder. Wealth did not help Gatsby win back Daisy, or erase their past together. By using setting, relationships and tone, Fitzgerald wrote an incomparable novel that teaches the reader some of lifes lessons. Fitzgerald breathed life in Gatsby, he absolutely embodied a green light, in his hopes and his dreams. Fitzgerald made it clear that no matter how much a man acquires he always yearns for more and wants something he cannot have. Gatsby, as hopeful as the green light he symbolized, never reached that vision of a future with Daisy. Instead he pretended that money would solve all his problems. Perhaps this is the most important lesson of all. The Great Gatsby brings new meaning to the saying money doesnt buy

SIWES Project in Computer Science

SIWES Project in Computer Science Free Online Research Papers CHAPTER 1 INTRODUCTION 1.1 Overview of SIWES SIWES refers to the employment of students nearing under-graduation in firms or organizations, which operate on activities related to the respective student’s major subjects. The course, CSC 3299 as offered in Ajayi Crowther University is a compulsory subject offered by every computer science student in the 2nd semester of the third academic year with the objective of enabling students to come into contact with real life applications regarding the knowledge and skills gained in both theoretical and practical courses of the university. The core courses of Computer Science offered by ACU are both theory and laboratory practical -based and aid in providing a theoretical concept or ‘base’ to the students so that they are equipped with sufficient knowledge for joining the work force after completion of under-graduation. SIWES on the other hand helps the students familiarize themselves with the experience of being employed in their field and effectively learning and applying the knowledge required by carrying out their activities in the offices and fields. 1.2 Objectives of SIWES The general objectives if SIWES are outlined as follows: ï‚ § Helping students break free from the theoretical world of textbooks and class courses and leap into the real world of applications of knowledge. ï‚ § Enabling the students to effectively interact in a work environment within a hierarchy of employees. The efficiency in working in groups and under higher authorities is tested during this course. ï‚ § Helping students to express dependability, initiative, resourcefulness and professionalism in the tasks they are assigned. ï‚ § To evaluate the person’s ability to communicate and operate under pressure, if required. ï‚ § To help students enhance their creativity and efficiency in dealing with projects related to their field of study. ï‚ § To enable students to pick up skills from the experience and projects of other employees to apply in their own tasks. ï‚ § To enable the student realize their relative strength in a field with many practical applications and help students come out with final year projects that model real life industry challenges. 2.0 Origin of the Report This report has been prepared as a requirement of the internship program. The report was based upon the ICT department of the organization Nigerian civil aviation authority (NCAA). 2.1 ORGANISATION BRIEFS AND STRUCTURE OF NCAA Brief : Nigerian Civil Aviation Authority is the regulatory body for aviation in Nigeria. It became autonomous with the passing into law of the Civil Aviation Act 2006 by the National Assembly and assent of the President, Federal Republic of Nigeria. The Act not only empowers the Authority to regulate Aviation Safety without political interference, but also to carry out Oversight functions of Airports, Airspace, Meteorological Services, etc as well as economic regulations of the industry. Nigeria has just successfully passed through the ICAO Security follow-up Audit of May 2006 and the ICAO Universal Safety Oversight Audit in November 2006. Nigeria is now preparing for the American FAA IASA Category 1 Certification. With over 25 Airports, 30 Airlines, 590 Pilots, 19 Flight Engineers, 258 Air Traffic Controllers(ATC), 677 Aircraft Maintenance Engineers, 1103 Cabin Crew and 4 Aircraft Dispatchers, Nigeria now boasts of improved aviation infrastructural facilities at the Airports, state of the art navigational aids, modern weather forecasting equipment and highly skilled manpower to ensure safety and comfort of the flying public. Airlines have started bringing in brand new aircraft to the industry 737-700 new generation, Regional Jet CRJ 400/900, Dash 8-400Q, Business Jet/Turboprop, Helicopters, B777, Dreamliner B787, Jumbo Jet Boeing 747-400 series as well as brand new Regional Jet Embraer. 3.0 NCAA STRUCTURE Senior Management : Director General: Dr. H.O. Demuren Director of Airworthiness Standards: Engr. P. Ekunwe Director of Licensing: Capt. Adamu Mshelia (Acting) Director of Operations and Training: Capt. A. N. Aliyu (Acting) Director of Aerodrome and Airspace Standards: Mr. Lawal Haruna Director of Air Transport Regulation: Ms. I. Sosina Director of Finance and Administration: Mrs. Elemanya Ebilah Director of Consumer Protection: Alh. Abdullahi Adamu Company Secretary/Legal Advisor: Mrs. A.A. Gbem Organizational Chart: 4.0 BRIEFS ON ICT DEPARTMENT 4.1 Our Goal To provide high quality, customer and staff-focused Information and Communication Technology support for efficient and value-added service delivery. 4.2 What We Do Our purpose is to ensure that our structures such as all communication-based procedures for the NCAA – within and outside – conforms to standard ICT platforms and practices, carefully targeted to meet our goal. 4.3 Objectives To deploy modern-based ICT facilities that will become catalysts in the innovative processes of effective aviation safety within our air-space To embark on an on-going process in which to foster better information and communication access for aviation service users To provide the means by which information and communication knowledge is developed, stored, aggregated, manipulated and diffused within and outside the NCAA and to become the major transformational medium of aviation safety reformation To technologically support and enable NCAA’s full participation in the global economy 5.0 Responsibilities Advice on adoption of most efficiently and effective ICT policy Ascertain proper and smooth operations of computer systems at the headquarters Draw ICT and ICT-related Budgets Assess the impact of ICT in economic growth and development Drawing up specifications to facilitate procurement of appropriate computer hardware and software related features within the organization Supervise the installation and commissioning of computer network systems Contact point on all ICT-issues.(i.e. ICT Management) Represents the organization in all forums on ICT-related issues Coordinate training of staffs on computer systems in line with E-Government Strategy to build a proper ICT capacity within the organization Advice the organization on information security in the use of computers and Maintain important information and data backups CHAPTER 2 DESCRIPTION OF WORK DONE During my six months SIWES at NCAA, I worked extensively in the Network and maintenance unit, Where I gained a lot of experience in network environment and system maintenance. 6.1 NETWORK STRUCTURE OF NCAA: 6.2 SUMMARY ON THE NCAA NETWORK NCAA uses a domain to organize the network environment. Domains are groups of PCs on the same network and are a method to isolate communications between the members in the domain and the other data traffic.. Anyone in a domain can communicate with each other and out bound, however PCs not defined in the domain can not communicate with those in the domain. Basically the network starts from when the satellite in space sends radio signals down to the satellite dish receiver (ku-band, ka-band, c-band e.t.c). This satellite dish receiver is connected to the private port of the internet modem then the public port of the modem is connected to the ISA server which acts as the gateway to internet access. The ISA server is connected to a domain controller which controls the domain environment by granting anyone who has a registered account on the domain access to the internet recourse. I.e. anyone who does not have an account or valid log on credentials cannot use the internet. Domain controller can also be used to control the network environment by restricting the rights to chance setting on the workstation so that only administrative rights can alter settings. The ISA server is also connected to an antivirus server which monitors the automatic updates and downloading of update for all workstation in the domain with a specific antivirus used for the network installed on them. The ISA server is also connected to a 24 port switch which is connected to the different switch cabinet in each directorate of office buildings (since it is a 24 port switch it take a maximum of 23 directorates, another switch can be connected to the first switch in case of more buildings). Ever building has a cabinet where LAN (local area network) connections are distributed to different offices. The cabinet comprises of switches and patch panels. The patch panel is a device that is used as a repeater so that signals don’t get loss over a long cable. One of the cables that comes from the main 24 port switch goes to the patch panel then a RJ-45 cable is connected from the patch panel to the switch (mostly a 24-port switch) in the cabinet (in case of two switches we have two patch panels.). The patch panel then distributes the connection in the office or to other offices in the building as LAN port where workstations can be connected to by the use of RJ-45 cable (workstations can also be connected directly to the switch). As for wireless connection, a wireless router or access point is placed at every passage way in each building. The wireless access point is either connected to one of the switches in the cabinet or the main 24-port switch. Public port Private port Building 1 cabinet LAN port workstation IMAGE OF SERVER FOR NCAA’S HEADQUARTER IMAGE OF ANTIVIRUS SERVER FOR NCAA’S HEADQUARTER 10.0 DESCIPTION OF DEVICES USED IN NCAA NETWORK 10.1 SATELLITE DISH AND FREQUENCY BAND NCAA uses a ku-band (Kurtz under band) satellite dish with VSAT (Very Small ApertureTerminal) installation equipment. VSAT is the equipment used to uplink and downlink using either C, Ka or Ku band. There are various types of frequency bands, the three primary bands are listed below: ïÆ'Ëœ C-band ïÆ'Ëœ Ka-band ïÆ'Ëœ Ku-band 10.2 C Band C Band is the oldest and most frequently used frequency for sending signals to satellite dishes. The C band consumes 3.7 to 4.2 GHz for sending the signals to earth stations (known as downlink) and 5.9 to 6.4 GHz for vice versa (known as uplink). This frequency band has been found to operate under extreme weather conditions as well. It has been divided into 6 subcategories known as Extended C-Band, Super Extended, INSAT, Palapa, Russian, and LMI band. The band requires large size Prime-Focal dishes commonly known as BUD to operate. The dishes vary between three feet to nine feet. The band will require specific C-Band LNBF (Local Noise Block Feed). It is mainly used to transmit older channels that operate on this band. C band dishes are large in size approximately 6-7feet. Diagram showing C-band dish Antenna 11.0 Ku Band Ku Band or Kurtz Under band is used to transmit signals at high frequencies. The downlink frequency of the band ranges from 11.7 to 12.7 GHz while uplink frequency ranges from 14 to 14.5 GHz. NBC started its transmission services on this band in 1983. The DVB or Digital Video Broadcasting service utilizes this band. The North American satellites broadcast Ku band signals because they operate in the same range of downlink and uplink frequency. The band consumes more power than C Band due to additional data transfers. It also requires 16 to 24 transponders used for broadcasting satellite service. It is mainly used to transmit FM Audio services and in social and business network projects. The band requires Ku-band LNBF, coaxial cable, and a C/Ku band feed horn antenna. RG-6 is the perfect coaxial cable for transmission. Diagram of a Ku-Band-Solid-Dish-Antenna 12.0 Ka Band Kurtz Above or Ka Band requires more power to transmit signals. The downlink frequency range is 18.3 to 20.2 GHz while uplink frequency range is 27.5 to 31 GHz. The size of the dish for this band is even smaller than C band. It varies from two feet to five feet. It is used extensively in military airplanes and vehicle speed detection. Diagram of a Ka-Band-Solid-Dish-Antenna 12.1 ISA server/proxy server/gateway The ISA server also acts as a proxy server/gateway. A proxy server is a server that acts as an intermediary between a workstation user and the Internet so that the enterprise can ensure security, administrative control, and caching service. A proxy server is associated with or part of a gateway server that separates the enterprise network from the outside network and a firewall server that protects the enterprise network from outside intrusion. An advantage of a proxy server is that its cache can serve all users. If one or more Internet sites are frequently requested, these are likely to be in the proxys cache, which will improve user response time. A proxy can also do logging. A user on a workstation which is connected to the domain can only view the internet if the address and port number of the ISA server is set in the proxy address and port settings. 13.0 HOW TO SET THE PROXY SETTINGS: STEP 1: Click tools then click internet options on the browser. STEP 2: Click on the connection tab and then click LAN settings. STEP 3: Type in the ISA server ip-address (e.g. 192.168.2.1) in the address box and also insert the port number (e.g. 3128). 14.0 DOMAIN CONTROLLER NCAA uses a domain to organize the network environment. Domains are groups of PCs on the same network and also a method to isolate communications between the members in the domain and the other data traffic.. Anyone in a domain can communicate with each other and out bound, however PCs not defined in the domain can not communicate with those in the domain. A domain controller is a device used to organize and control a domain environment. A domain controller makes use of an active directory to organize all user account in the domain. An active directory is a Microsoft technology, part of Active Platform, which enables applications to find, use, and manage directory resources (such as user names, network printers, and permissions) in a distributed computing environment. Image of an active directory interface 15.0 HOW TO JOIN A WORKSTATION TO A DOMAIN STEP 1: right-click on my-computer then click properties. STEP 2: click on system properties. STEP 3: click on computer name tab, click change. STEP 4: Type in the computer name (e.g. pro 10), then click the domain radio button and type in the domain name (e.g. dpetri.net), then click ok. STEP 5: After clicking OK you would prompt with a username and password dialog box where only those with administrative credentials would be able to logon. Type in the user name and password, and then click OK. STEP 5: After clicking OK, you would be prompted with a dialog box welcoming you to the domain. Then restart the system. 17.0 ANTIVIRUS SERVER The antivirus server is a separate system that is connected to the ISA server. It is used to protect the network from harmful treats like spyware (i.e. worm, virus, adware e.t.c.). The antivirus server makes use of windows server 2003 operating system, with a network antivirus (e.g. e-trust) installed on it. For any workstation on the network to be protected by the network antivirus server a copy of the network antivirus must be installed on them. To make the antivirus copy work with the antivirus server the proxy settings must be set using the antivirus server Ip-address (e.g. 192.168.2.4) as the address in the proxy settings. 18.0 MAIN SWITCH The main switch is a switch that is used to distribute the network connection to different buildings. A switch is a device that is used to link systems or workstations together. A switch is mainly used in a star topology. 18.1 Properties of a switch: Collision: this is the jamming of signal in a transmission medium. Collision domain: this is the environment in which collision occurs. Broadcast: this is the sending of signal from a system to the rest of the system connected to the switch. A broadcast is usually sent across all the collision domains as one virtual domain. Broadcast domain: this is the environment in which a broadcast is sent across. Multicast: this is the sending of signal from on system to a selected group of systems connected to the switch. Unicast: this is a signal that is sent from on system to another. 18.2 Internal operations of a switch A switch has one big channel (broadcast domain) with some dedicated path known as collision domain. The number of collision domain depends on the number of ports on the switch (i.e. a 24-port switch has 24-collision domain). Switches always have one broadcast domain no matter the amount of ports. A switch operates with a protocol called CSMA/CA (carrier sense multiple access/collision avoidance). The CSMA/CA unlike the CSMA/CD (carrier sense multiple access/collision detection) of a hub helps the switch to see a possible collision before it occurs and avoids it. One broadcast domain 5-ports with 5-collision domain Image of a 24-port switch 19.0 PATCH PANEL A patch panel is a panel of network ports contained together, usually within a telecommunications closet that connects incoming and outgoing lines of a LAN or other communication, electronic or electrical system. In a LAN, the patch panel connects the networks computers to each other and to the outside lines that enable the LAN to connect to the Internet or another WAN. Connections are made with patch cords. The patch panel allows circuits to be arranged and rearranged by plugging and unplugging the patch cords. The use of a patch panel is necessary because is help to repeat signals travelled over a cable from a long distance to prevent data loss. A patch panel is connected to a switch respectively according to the number on each port of both the switch and patch panel. Image of a patch panel image of patch cables Switch Patch panel Image of a patch panel connection with a switch 20.0 ROUTER/VPN A router is a device or a computer that is used to connect two or more networks together. Routers are physical devices that join multiple wired or wireless networks together. Technically, a wired or wireless router is a Layer 3 gateway, meaning that the wired/wireless router connects networks (as gateways do), and that the router operates at the network layer of the OSI model. A router can also be called a computer because it has a LAN-port, an operating system (OS) and memory. 20.1 Router’s memories ROM (read only memory). DRAM (dynamic random access memory). NVRAM (non volatile RAM). FLASH. ROM: This is a permanent memory that is used to store the hardware configuration of the router. DRAM: This is a temporary memory that is used to store the running-configuration of the router. NVRAM: This is a partially permanent memory that stores the startup-configuration of the router. FLASH: This is permanent memory that stores the IOS (Internetwork operating system) of the router. A router has an operating system and a user interface (depending on the brand of the router). The user interface can be viewed by connecting the router via LAN-cable to a computer. There are series of steps taken to view the user interface. 21.0 STEPS TO VIEW THE USER INTERFACE OF A ROUTER: Know the default ip-address of the router (usually 192.168.0.1). Connect the router to a computer. Open a browser. Click on the file tab. Click on open then a dialog box appears. Type in the Ip-address of the router in the text box and click OK, then a logon dialog box appears. The default username and password are both admin and admin. Type in the username and password then click OK. In the user interface you can change the Ip-address to suit your company setting, change the security protocol (i.e. either WAP, WAP2, WEP e.t.c), router name e.t.c An image of a wireless router 21.1 VPN: A VPN (virtual private network) is a device that uses a series of encryption and algorithms to secure the data transmitted over the public internet. It allows users to work on their company network from their home with a higher level of confidence that no one else can access their work i.e. it provides a level of encryption so that an outsider would not be able to hack in to the network. VPN eliminates distance between two computers and establish a secured connection with two computers. A VPN can also act as a router in the sense that it can be used for connecting two or more networks together. Image of a VPN box 22.0 MAINTENANCE UNIT On the 14th of July 2010 I was transferred to maintenance unit of NCAA headquarters. In this unit I was fortunate to be exposed to knowledge on hardware and software. 22.1 Computer hardware identification A computer system basically contains the following components/devices: ïÆ'Ëœ System case ïÆ'Ëœ Motherboard ïÆ'Ëœ Processor ïÆ'Ëœ Memory ïÆ'Ëœ Graphics card ïÆ'Ëœ Sound card ïÆ'Ëœ Modem and NIC Card ïÆ'Ëœ Hard disk ïÆ'Ëœ CD-ROM/DVD-ROM ïÆ'Ëœ Monitor 22.2 System case: A system case is required to hold all your components together. It houses all the internal component of a system. The system cases come in two form factors which are AT and ATX. Nearly all the cases made nowadays are ATX as the motherboard manufacturers make majority of their motherboard in the ATX form. Image of an ATX system case 23.0 Motherboard: A motherboard is the central printed circuit board (PCB) in a computer that holds many of the crucial components of the system, while providing connectors for other peripherals. The motherboard is sometimes alternatively known as the main board, system board. Most motherboards made nowadays are ATX. An ATX motherboard has the standard I/O (Input/output) connectors such as PS/2 ports, parallel ports, serial ports, etc, built onto the motherboard. Old AT motherboard on the other hand uses I/O cards and cables which requires to be plugged into the motherboard, which gets a bit untidy. AT motherboard requires AT keyboard and AT power supply. ATX motherboard fits into an ATX case and comes with an ATX power supply. The following is a picture of an ATX motherboard Image of a motherboard 24.0 Processor: The processor (CPU, for Central Processing Unit) is the computers brain. It allows the processing of numeric data, information entered in binary form, and the execution of instructions stored in memory. The Central Processing Unit (CPU) is responsible for interpreting and executing most of the commands from the computers hardware and software. It is often called the brains of the computer. Image of a processor 25.0 Memory: A memory is the name given to a silicon chips that stores volatile computer data. The word Volatile means that the contents of memory will be lost if the power of the computer switched off. Memory stores some of your operating system and application data while it is being run. The more memory you have in your computer the higher the amount of application you can run simultaneously, and will provide an overall better system performance. Memory comes in different forms. The older system uses SDRAM, while the current system uses DDR-SDRAM (Double Data Rate Synchronous Dynamic Random Access Memory). Image of a memory module CHAPTER 3 RELEVANCE OF WORK EXPERIENCE TO STUDIES At Nigerian civil aviation authority (NCAA) I was exposed to new practical experience of networking, system maintenance and Information Technology. All the theoretical aspects that I have learnt over the years at the university are relevant to my work experience and I have seen how my experiences can be applied to this fast developing IT world. CHAPTER 4 CONCLUSION AND RECOMENDATION 27.0 RECOMMENDATION From this experience carried out during the industrial training period. I hereby humbly make the following recommendation believing that when carefully followed there will be a way forward to a better future. 1. Six months of SIWES should be strictly adhered to because there is really much to learn 2. ITF should pay students during training to alleviate the problems of transportation than waiting till the end of the program 3. ITF should pay students during training to alleviate the problems of transportation than waiting till the end of the programme. The present allowance should be reviewed upward to reflect present economic realities. 4. The supervisors from the universities and ITF should visit the students at the right time, as this really would be a motivation 28.0 CONCLUSION My SIWES was a very successful one, I had an insight of the information security world. I have now known the power of networking and computer maintenance. With this, I will be able setup a simple network and maintain my computer and other devices. SIWES as a course has truly exposed me to the challenges faced in a growing information world that is dependent on computers. 29.0 REFRENCES http://en.wikipedia.org http://images.search.yahoo.com http://i.ehow.com petri.co.i Research Papers on SIWES Project in Computer ScienceStandardized TestingBionic Assembly System: A New Concept of SelfOpen Architechture a white paperThe Project Managment Office SystemIncorporating Risk and Uncertainty Factor in CapitalMoral and Ethical Issues in Hiring New EmployeesRiordan Manufacturing Production PlanInfluences of Socio-Economic Status of Married MalesMarketing of Lifeboy Soap A Unilever ProductPETSTEL analysis of India

How Sophocles' Oedipus exemplifies Aristotle's definition of a tragic Research Paper

How Sophocles' Oedipus exemplifies Aristotle's definition of a tragic hero - Research Paper Example This research will begin with the statement that Sophocles’ Oedipus The King, is basically a tragedy about the life of its protagonist, Oedipus, son of Laius and Jocasta. The paper at hand focuses on exploring how Oedipus The King incorporates Aristotle’s Definition of a tragic hero, thus, ultimately making the play a tragedy. It also discusses and gives a brief overview of Aristotle’s philosophies regarding tragedy, tragic hero as well as drama. Furthermore, the paper overviews the origins of Oedipus The King and explains the various devices used in the play, such as the style, imagery, tone, recognition, reversal etc. Upon analyzing the drama, it becomes clear that Sophocles indeed exemplifies Aristotle’s definition of a tragic hero through the key elements of Oedipus’ hamartia (tragic flaw), peripeteia, anagnorisis, downfall, getting more than what is deserved etc and the plot epitomizes tragedy through imitation, arousal of pity and fear in the audience and finally the experience of catharsis. The ancient Greeks saw theatre not only as a means of entertainment but also as a way to celebrate their gods, thus they promoted various theatrical performances. These performances were basically in the form of plays or drama, the latter of which is defined by Aristotle as â€Å"poems representing action† in his work named ‘Poetics’. Aristotle also talks about the classification of drama into â€Å"Tragedy and Comedy,† and furthermore, defines tragedy as the â€Å"imitation of an action that is serious and also, as having magnitude, complete in itself.; in appropriate and pleasurable language;... in a dramatic rather than narrative form; with incidents arousing pity and fear, wherewith to accomplish a catharsis of these emotions† (University of Chicago Internet Project, n.d., p.1). According to this definition, on analysis of Oedipus the King, one can see imitation in the form that the performance i s a re-enactment of the whole story, and the main issue in the story is the conflict between fate and Oedipus’ choices or actions. This issue is serious as well as of great importance, and also, it is ‘complete in itself,’ that is, the theme or issue is followed throughout the story. The serious actions range from Oedipus killing his own father to him marrying his mother and in the end becoming a reason for her suicide as well. The point to be noted here is that all his actions, although resulting from fate, are still an outcome of his own decisions. The language used in the play is ‘appropriate and pleasurable’ in the sense that the comments of the chorus are different from that of others’ dialogs, as the former has different meters as well as rhythm and melody. The tone

Porto Maghera Strike and Its Impact in Employment Relationship Essay

Porto Maghera Strike and Its Impact in Employment Relationship - Essay Example Based on this research the labor condition of the United States of America today will never be the same if not for the various battles and protests our countrymen fought for. Indeed, the labor history of America is extensive and extended episodes of human drama which are deemed important and necessary towards the emancipation of American workers. The established labor laws and rules were somehow abusive and clear violations to human rights. The power was centralized within the organization leaders and the laborers were controlled at all cost to institute fear, thus ensure compliance. However, with the continuous fights that the American laborers went through and the unceasing cause that they all stood up for, slowly the labor condition in the history of the United States changed dramatically in favor of the common people. True that these changes and improvements caused difficulties, struggles, and even lives. As America learned to unite and formed unions to battle against discriminat ion and prejudice, gain the right to representation, and utilize the collective bargaining process as the heart of their actions, the American workforce eventually found success in building a strong labor movement that brought the labor industry as to what it is today. Labor movements are products of intense yearning for equality and balanced control between the management and the employees. The unequal power that exists within a workplace and the institution that dominate an organization often lead to oppressed and exploited workers. In time, these workers will break out from these abusive power relations and institutionally prescribed rules to instigate changes in their roles as workers, thus labor unions or strike. As labor historian Jeremy Brecher said: â€Å"In periods of mass strike, workers act outside of institutionally prescribed roles. They reinvent themselves as historical actors and as part of a group making history together. When workers strike and otherwise withdraw t heir cooperation from existing institutions, they reveal that those institutions are not the fixed things they appear – that in reality they depend on the living human beings whose activity makes them up. Win or lose, mass strikes reveal the truth about social relations hidden in an alienated society.† (Brecher 1997, p. 275) In this paper, the subject of strike or labor union will be explored in terms of how it changes and improves the course of labor conditions, specifically when it comes to employee relations and roles of taken on by the management and the employees. This discussion, however, will not focus on the American labor history, but rather on the general impact that labor union brings to the society and working conditions of people. In order to successfully present the topic, the case of Porto Marghera workers will be examined through the documentary film Porto Marghera: The Last Firebrands (2004) to find out how the workers of Porto Marghera struggled for be tter working conditions and eventually improved employee relations. Porto Marghera: The Last Firebrands (2004) Porto Marghera: The Last Firebrands (2004) is a documentary film detailing the historical encounter of independent workers’ union in the industrial region of Venice, Italy during the late 60s and early 70s. This film features the real life experiences of the worker-activists at Porto Maghera petrochemical works and outlines the intricate and often on edge relations between employees and political militants and shifting class organization through crucial instances of fights. This documentary shows how radical formation of political unions and ideologies towards their liberation from abusive working environment led the workers at the plant to challenge the conventional labor power structure and capital and change the course of labor condition in their favor. In the film, the featured petrochemical workers

Critical paper Essay Example | Topics and Well Written Essays - 750 words

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Example Answers to Questions on Culture in the Loreal Group

Example Answers to Questions on Culture in the Loreal Group The LOreal group has been the market leader of cosmetics and the beauty industry. The products it mainly sales are in the fields of cosmetics including, hair color, makeup products, skin care products, perfumes etc. Company has also launched its several products in the field of dermatology and pharmacy. The sales and profits are maintained through its wide range of professional consumer luxury and active products showing a strong through it. It was founded in 1909 by Eugene Schueller and soon it grown into worlds largest company in the industry. The turnover of the company has grown over 19 billions euros with over 11 percent of growth which considerably indicates the success of marketing strategies of LOreal group. The company market over 70 international brands along with a number of local brands made specifically for the country it is marketing with the same international standards and flexibility according to the local needs and requirements that are to be sold to both men and wo men over 150 countries. The company has shown enough growth in the continents of North America and Western Europe with its outstanding performance of twice the market trend growth of the markets of Asia pacific, Eastern Europe, Latin America, Africa and Middle East. The global marketing efforts of the company with its smart selling efforts brought the tremendous amount of success for it. The differences between the different cultures and the needs of the native people of those different cultures have been quite successfully understood by the companys marketing personals. To understand and to answer the cosmetic requirement of the different types of people in the world the company has setup its five worldwide research and development centre which are established in the different continents like 2 in France, 1 in the US and 1 in Japan and 1 in China in order to make the products manufacturing managed according to the needs of different culture. LOreal group has successfully projected itself as a nice example of a good multi national corporation that manages its profit with considerable success through the competitions in the markets surrounded by the various geographical, social, economical and cultural risks. The company reached out to the variety of the customers with different economic status and cultural background in overall different perception through its fine global branding strategies. Through its selling of different products the company sold different genre of products like Italian elegance, New York street smarts, French beauty, etc through different global branding methods. In this report we are asked to discuss about different global marketing strategies adopted by LOreal group and how much the company is successful in understanding the different cultural distinction in the different international market. (LOreal Group) Part 1 COMPANYS GLOBAL MARKETTING STRATEGIES The famous LOreal group utilized its global marketing strategies to its extreme extent in order to show and generate the great growth opportunities in a very elegant way. The company is known for and has always been imposition of its customers as a supreme elegant French product with smart prices and superb packaging. The general belief of the management of the company is about the basic existence of two different dominative beauty cultures which are French and the American .This has been a major reason behind the company to setup two headquarters one in the Paris and one in New York. These two countries are culturally far different in terms of the background of the people, the mind set of the society and the creative background of their culture. The company even laid down the establishments of the different brands as the part of same organization in competition to each other in the field of marketing but takes the research and developmental part in the collaboration as suggested by marketing head of the LOreal, Owen Jones. He suggested and implemented various smart and innovative marketing strategies that stimulated the creativity in his department like moving around the streets of the local market to explore and analyze the needs and expectation of the product in the point of view of the native customers so that the product can be designed and marketed accordingly. The decisions over the marketing strategies in the headquarters of the LOreal group are made after consulting examining and having the proper insight of the local markets while delivering with the touch of international standards maintained giving the feel of the popular method of implementing the global along with the local satisfaction .The LOreal effectively focused on the international scale with its revolutionary which brought lot of success to the company across many countries and continents. The growth of the company in countries like India , Mexico , Malaysia , few African countries was alo ng with its immense success in its homeland of Europe and America also with its appreciative expansion in the tough markets of china and Japan which was quite significant and miles stones .The main problems faced by the marketing teams of the company in the countries in which LOreal has not been that successful as compared to other parts of the world like japan and china where there are strict health related rules and regulations and the complex distribution of markets is the considerable example may be that of Japan which is the second largest cosmetics market in the world .The company very well shouts its global presence with its subseries factories and manufacturing units and selling outlets all across the various continents of north America , Europe , Asia and Africa. To support this fact with the data and the statistical requirement the company has 18 subsidiaries and 8 factories in the continent of north America ,169 subsidiaries and 22 factories in the countries of Europe, 29 subsidiaries and 5 factories in Latin America ,23 subsidiaries and 4 factories in south Asia and with its extension in Australia, middle east and many other African countries as per the information available according to the data at the end of the 20th century. The global brands of lOreal includes the LOreal itself the Garnier ,Lancome ,Biotherm ,vichy, Maybelline ,Redken, Ralf Lauren , Goirgio and Helena which are being launched in different types of markets of the world for the different types of people in the world. The company also adopted famous marketing policy of acquiring the market through acquisition policies .This not only helped the company to settle in the overseas market but also to expand and become its leader. Some of the popular acquisitions of the LOreal group include the acquitted companies like body shop, soft sheen, matrix, etc. To summarize the overall marketing strategy the company has to maintain the standardization globally as well as to have the scope of local optimization as per the needs and requirements of the different cultures existing all round the globe. The company always had some standard product with incomparable core features and the most importantly its scope of being coupled up with the optimization required with the products in order to maximize its local response by the native customers by making adjustments in the features of products with its prices without compromising with its international brand value and quality. These were the major reasons behind the companys emergence as the global leader of the cosmetic market for different cultures and hopes of the beauty of the local men and women worldwide. BASIC CORPORATE CULTUER IN THE COMPANY The culture of any company described is in the basis of how it handles the individuals operating in the group and manages its diversity in its very own style , its own working conditions, hierarchy and the general involvement .The LOreal has been adopting nice effective policies to not only handle the personal but also the professional activities of the individual employees through different methods like motivational rewards, training and education , employees appraisal through different schemes etc. The company takes the talent development and understanding of the corporate culture by its employee as one of its responsibilities. Company allows the employees to be geographically mobile, provide high working cadencies and various other French benefits. The career development of the employee are maintained through the rewards like the rise and pain ,internal promotions, in transfers options it also conducts the activity like bi-development interview and even hence established several m anagement development centres as well. The annual expansion plan of the individual with the company is done through interviews , evaluation of the annual performance, taking into the consideration their need and professional aspiration, the coordination and communication between the employees and the employees with the top level management is effectively maintained inside the organization, the external communication with the customers with the market is done through effective brand managing with the help of press and media and having the well customer care management to resolve any issue that may arise. With the use hierarchal way of communication among the employees of the organization, the relations among them is maintained and also the internal conflicts is resolved through effective management. Emails are one of the most important ways of communication for day to day disposal of information and the general purpose to convey information with the employees of the company. The comp any promotes its brand through its effective way of external communication through press, electronic media, web promotion, etc it also maintains its brand image through promotional campaign done through sponsorships. There are various clubs and communities within the company that are established to maintain the better relationship between the employees .The company also very effectively follow the customer responsive culture .The proper internal and external functioning of the company is handled by the strong cultural backgrounds of its ethics and principal. The company has developed an embracing culture which has short procedures for doing the work which not only provide the purpose of less wastage of time and energy but also gives the feeling of independence and autonomy to each of its employees .The oral communication is considered better than the written procedure in order to have flexibility in work but it also provides a type of ease to solve any conflicts if they arise. The company very well handles its diversities in its team and the clients which is reflected through its successes at every level .The company serve his products to many cultures according to the requirement of any culture through its dedication and proper understanding. The management adopts such policies so as to utilize the working capabilities of its employees to its maximum extent. Sometime the pressure on the employees also builds up but overall they work their according to the individual perception. THE CORPORATE STRUCTURE OF THE COMPANY The companies like any other multinational company with a high prestige consist of board of directors, management committees and the stockholders. The board of directors as the governing body including fifteen members. The present members belonging to core committee are : jean paul Agon, Francisco Basco, Werner Bauer, Liliane Bettencourt, Francoise Meyers, Peter Brabeck, Charles Fillipi, Xavier Fontanet, Bernard Kasriel, Marc Lacharrier, Jean Meyers, Lindsay Owen-Jones, Franck Riboud, Annete Roux and Louis Schweitzer. The management committees have different committees responsible for administrating the different departments. The committee includes Jean-Paul Agon as Chief Executive Officer, Beatrice Dautresme as EVP of corporate communications, Christian Mullieze as EVP of finances, Fredrick Roze as Chief Executive Officer of LOreal USA, Jean Grollier as EVP of RD, Jean Lebel as the president of consumer products, Nicolas Hieronimus as the president of professional products, Geoff Sk ingsely as EVP of Human Resources and Marc Menesguen as the president of Luxury Products. The major stockholders of the company are Bettencourt family, Nestle, treasury shares and the others holded by the general public for the trade. The distribution of the shares are the Bettencourt family acquiring the 31 per cent of the companys share, 29.8 percent of the shares are acquired by nestle , 2.4 percent shares reserved for the treasury for the future and the remaining 36 percents of the share available in the market for the general public trade. Part 2 DEALING WITH THE DIFFERENT CULTURES OF THE WORLD As described by the famous author Schein, the culture in reference to the corporate world is the different corporations learning that is developed by different discoveries, invention and the development for handling the internal and the external issue effectively .These learning and development should be successful enough to be passed and taught to the coming and joining employees for handling such affairs in the future .He also remarked the famous quote ,the culture has a same meaning to the group what personality has to with individual. Also it is well understood in the current era of global market that a successful multinational company has to have an in-depth knowledge of the environment and the different cultural background of the different countries and regions in which it is operating to have a considerable amount of success. As a world leader in the field of cosmetics and beauty industries, the LOreal group is always up with the blend of beauty with the design of products by intense research in science and technology with a tinge of innovations .The company has been selling its products to the men and women to more than 130 countries based on different cultures, different mindsets and with the different perceptions to evaluate its products. For surviving in these diversities, the company has to take innovation and quality management as one of its major requirement for its product manufactured. The company sells the most advanced product in each and every country it is serving independent of any culture it has to serve .Being present in any country the company always gives the credits to its employees to build the LOreal a leader in the beauty and cosmetic Industry of the country by their unequal and unparallel talent and ambition in doing so. As described above the company has opened its subsidiaries and research centers factories etc all around the globe with the vision of having some standardized ethics and principles along with scope of flexibility t o adopt the different cultures for its employees and customers to maintain its brand value at the international level. The four different cultures that can be taken under the consideration can be that of USA, India, Canada and China which can describe how well the company has been successful in dealing up with the cultures which were entirely different in many perspectives. The LOreal USA which is based in New York has worked successfully well to sell its products mainly related to hair color, hair care, skin care, skin care, fragrances and the color cosmetics in the consumer and the professional markets. The major causes of the success of the company had been its progressive research and development of the new and innovative products, high amount of the dedication shown by its employees and the well distributed marketing of its products. The company also did some success providing acquisitions for example that of the Maybelline, Soft Sheen, matrix, etc. (LOreal USA) The LOreal group in the country of India succeeded with its objective of focusing all its energy and know-how of the Indian requirement which it used during the manufacturing of the products and then its selling through effective Indian style marketing strategies. The company provided the Indian men and the women with its all new and innovative products with latest advancements developed in its research and the development centers. The company gives the credit to its more than 600 employees who worked with all the devotions to build the LOreal India with all success in beauty and the cosmetic market in India. (LOreal India) The LOreal China had entered into the Chinese market in 1996 with all efforts to provide the customers in China their desired cosmetic requirements but providing its key products of international quality and some especially made products suiting the Chinese skin, hair, etc. The company did very well in adopting the local marketing strategies by coming up with the products like that of whitening and the anti-aging creams, etc. The LOreal group performed extremely well in the country of Canada with same commitment of innovations, best quality products and its effective marketing and distribution. The company launched its 25 prestigious brands to overcome the high amount of beauty and cosmetic needs of the people of this country. There are 1200 employ ees working in LOreal Canada with the same dedication and devotion for the profits of the company. THE IMPORTANCE OF UNDERSTANDING THE CULTURAL DISTINCTIONS For any of the successful MNC, it is very essential to understand the different cultural distinctions between the different cultures. The selling of same kinds of products in the markets that are entirely different in terms of their cultural backgrounds has always proven to be quite a tough task. Also, the product or services should not violate any rule or regulation based on the culture of the country it is operating. The promotional campaigns and the mode of the advertisements also should be designed according to the cultural background of the region it is going to be launched or shown. If these things is not taken into the marketing strategy, the product which had been very much successful in one country, may even fail in the other. The local branding strategies, management of the human resources, etc all should be decided and implemented while taking into account the cultural distinctions on whose basis its applicability and the feasibility has to be decided. The same reward sche mes, motivational methods, desired working environments, etc also cannot be the same for different employees working for the company in the different nations and thus it also needs the understanding of different aspects of the impacts of the cultural differences. For good relationship of foreign supervisor with its subordinate local employees, the cultural understanding of both becomes an essential object. When it comes to the market, the customers with entirely different cultures have a different perspective of looking the product and deciding its feasibility for them which depends upon their general mindset, price tags, quality and features required as per the natural climate, and its importance for them as an individual.

International Trade :: essays research papers

International Trade International trade or world trade affects the entire American economy. The early industrial years of American the economy was based entirely on the exporting goods to other countries, and these exports created the revenue need to sustain the country. America would export more products than it needed this created a surplus in the GDP. This began to change in the 1930’s when the trade began to change and the country began to import more products. This downward trend led the GDP its lowest point in history. In today’s world trade market America’s import percentage is somewhere in the mid-60%. The balance of trade in America today is running in a deficit. The U.S. government has created trade agreements the various countries that allow free trade between these countries. This means there are no tariffs, fees or taxes applied toward the good being imported or exported between the countries in the agreement. These countries include Mexico and Canada that create the North American Free Trade Agreement (NAFTA), and Israel. These agreements are not limited to free trade, but other countries such as Jamaica, that need assistance in order to grow economically American has lessened the amount of tariffs need to import good into America. International trade provides resources that the U.S. does not produce enough of to sustain the country. One of the major imports needed in the U.S. today is oil. This is one of the reasons America has a free trade agreement with Israel. This allows oil to be imported without tariffs. Other products such as cars imported from Japan create import taxes that the government spends on the U.S. economy. Additionally, the U.S. has imposed restrictions on foreign countries to reduce the flood of goods into the market place. These items include textiles imported from countries that produce these items a much cheaper cost.